Discovered. Event Sign up

See what’s really driving growth right now: We cut through the noise and show you the shifts that matter - from AI search to brand-building discipline- so you leave knowing where to focus next.
Learn how to unify your resources (for real): Most teams are still split: performance over here, brand over there. We’ll show you how to connect the two with shared metrics and a smarter growth model.
Get practical tactics you can use the next day: No fluff. No vague theory. Just clear, channel-agnostic actions that help you unlock headroom across owned, earned and paid media.
Understand how AI is actually reshaping marketing: We’ll show you where AI is creating advantage, where it’s still overhyped, and how to fold it into your strategy without breaking your budget.
Meet the marketers who are daring to go further: Connect with ambitious, performance-driven peers - the kind of people who challenge your thinking.
Leave with clarity, not more questions: You’ll walk away with a sharper view of the year ahead and a clearer path to sustainable, measurable, repeatable growth.

"Today, I can safely say I learned something. It was great to get along to an event and listen to speakers break down what’s happening and provide clarity and really useful tips to win in the world of digital.”

Tom Bestwick, PR & Content Manager at Nottingham Building Society

"Developing focused, brand-led content that resonates with machines and humans is more vital than ever to ensure discoverability. There are so many aspects to this that the team at Journey Further landed in a clear and relatable way, even for a marketing generalist. Getting this right is pivotal to a brands success going forward and I strongly recommend attending on of their sessions."

Hamish Rickman, Marketing Director at Samsung

VicM-Discovered (1)

Vic Morton

Senior PR Director

With over a decade of experience in PR, Vic has led high-impact earned media strategies for the agency's biggest brands, while continuously leading and innovating our PR offering as Senior PR Director at Journey Further. With a focus on developing clear, effective strategies and working closely with senior stakeholders to deliver results, Vic brings strong industry knowledge and an outcomes-led approach to her work.

Paul Norris

Senior Organic Director

Paul has over 16 years experience of driving organic growth for recognisable brands, including Dior, Barbour, and Dr. Martens. He leads Journey Further's organic proposition across SEO, Digital PR, and performance content, bringing these disciplines together to deliver strategic impact for clients. Paul is passionate about helping brands unlock long-term growth by making channels work harder and delivering sustainable results.

danpedenheadshot

Dan Peden

Client Solutions VP

Dan brings nearly two decades of experience to the table, distilling complex growth challenges into actionable strategies. As Solutions Director at Journey Further, he leads innovation through data-driven transformation, harnessing machine learning and advanced analytics to deliver scalable value and sustain long-term client impact. He’s committed to helping brands make smarter, faster decisions that drive meaningful growth.

Opening keynote: beyond the search bar

AI Overviews, multimodal search, and zero-click experiences are rewriting the rules of visibility. We’ll explore what this means for brands – and how to stay discoverable when algorithms do the searching for us.

The multi-platform organic strategy

Search is now an ecosystem – stretching from Google to YouTube, TikTok, Reddit and beyond. Discover how leading brands are connecting content, SEO and Digital PR to stay visible everywhere audiences look – and how to use AI Overviews and LLMs to build authority, not lose it.

Timeless influence: why expertise will never go out of style (or search)

Authority turns visibility into trust. This session explores how expertise strengthens every part of your organic strategy – from search to social – and how Digital PR builds the signals that keep brands discoverable in the age of AI.