Discovered.
Where intent meets performance.
Discover what matters in search
From shifting algorithms to evolving consumer behaviour, discoverability is more complex than ever. That’s why we brought together search leaders to uncover the biggest challenges and smartest solutions shaping the future of search.
6 key takeaways from Discovered.
What’s holding brands back from being found in 2025? At Discovered., we unpacked the biggest challenges to search visibility – from unstructured data to organisational silos – and spotlighted the opportunities for brands ready to rethink their approach.
This article rounds up six of the most powerful takeaways from the day, including actionable insights from industry leaders across SEO, paid search, and digital PR.
Unlocking Discovery on TikTok – Insights from the Source
At Discovered., we teamed up with TikTok to explore how the platform is reshaping the way people 'discover' brands and what that means for you.
From creator content to community-driven search, this session revealed the tactics marketers are using to meet consumers where they are, and stay relevant in 2025.
Not every CRO story starts with indie bookstores and a mission to challenge Amazon, but this one does!
At Discovered., Bookshop.org shared how they used Conversion Rate Optimisation to do more than just improve performance. They showed how thoughtful experimentation and user insight can turn a values-led brand into a high-performing one, without compromising what they stand for.
In this Discovered. session, we explored how to capture attention earlier in the journey. From creating the right content to showing up in unexpected places, this article shares practical ways to build visibility even when no one’s searching for you by name (yet).
Need more?
If the insights from Discovered. sparked ideas or raised questions about your own search strategy, let’s keep the conversation going.
Book a meeting with our team to explore how we can help you cut through complexity, connect the dots across SEO, Digital PR, and Paid Search, and drive smarter performance.
Whether you’re looking for a fresh perspective or ready to take action, we’re here to help.
Let’s talk.
Expert contributions from:
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Vice President of SEO Strategy & Research, Amsive
Lily provides strategic leadership for SEO client programs, bringing a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees.
Starting in SEO in 2010, she’s grown award-winning departments, serving diverse verticals including retail, e-commerce, and B2B. She loves diving into algorithm updates, assessing quality issues, and discussing the future of search and AI.
Global Marketing Solutions, TikTok
Jaclyn is a seasoned marketing leader with over a decade of experience spanning media, brand strategy, and product marketing. Jaclyn drives global product marketing initiatives, shaping how brands connect with audiences through innovative digital experiences.
Andy Hunter
CEO & Founder, Bookshop.org
Andy Hunter is the founder and CEO of Bookshop.org, a mission-driven platform that supports independent bookstores by helping them compete with major online retailers. Bookshop.org has generated tens of millions in revenue for local bookshops while championing ethical e-commerce.
Global Marketing Solutions Lead, TikTok
Blair has 15+ years of results-driven and award-winning experience in marketing. She's passionate about disruptive, personalized programs which deliver tangible impact.
Missed out in person?
Here’s a sneak peak at what went down at Discovered. NYC earlier this year!