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Why your performance spend won’t drive growth in 2026

You’re a marketing leader. You know performance spend is a critical part of the mix. But you know the truth; simply spending more won’t solve your deepest growth challenges. Want to know what will?

What you'll learn:

How to break dependency: Learn how to diversify growth beyond a single channel without sacrificing current momentum.

How to measure Impact: Stop chasing vanity metrics. How to measure what truly matters to prove genuine business impact and long-term ROI.

How to fix the source: Uncover how operational issues (like stock levels or discount addiction) silently kill channel performance, and how to fix the problem at its root.

How to ask better questions: Master a practical framework for how to uncover the real blockers to sustainable growth, moving your teams past reactive, tactical briefs.

 

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You already know the uncomfortable truth: you can't simply buy your way to long-term growth.

You feel the frustration every day – the constant pressure to optimise the media plan while the real problems, like internal silos, data gaps, or a fractured user experience, remain unaddressed. This isn't just a marketing headache; it's a business challenge limiting your brand growth.

We're seeing too many senior leaders stuck in the dependency trap. They're focused on incremental fixes while fundamental issues silently caps their potential.

Join us for an honest conversation – with brands who have been in your shoes – on the structural challenges that block real business growth. 

Meet our speakers

Lydia Hinchliff

Lydia Hinchliff

VP of Strategy at Journey Further

Lydia brings almost two decades of high-impact strategy expertise. She excels at transforming complex, multi-touchpoint plans into clear, actionable moves that drive exceptional business results.

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Chloe Byrne

eCommerce Manager at  SilverCross 

Chloe is an experienced Ecommerce Manager, specialising in the growth of their online D2C presence. Chloe excels at driving digital growth, crafting impactful messaging, and optimising customer experiences.

Real brand stories

  • XXX: PPC delivered results, but became a crutch. Hear how they’re moving from “all eggs in one basket” to sustainable growth.

  • XXXX: Shifting from vanity metrics to quality leads that drive long-term performance.

  • XXX: Breaking free from a discount addiction to rebuild margins.

  • XXXX: Aligning stock and marketing decisions to unlock growth.

  • XX: Challenging the brief to fix growth blockers beyond media.

Got a question about the event?

Drop us an email and we'll get back to you.

About Journey Further

Journey Further is more than our name, it’s a symbol of what we do.

As a global partner to ambitious brands, we go beyond performance to solve their biggest challenges; doing more with less, improving ROI, and enabling sustainable growth at scale.